Design Insider

SEREL Ceramic Factory

Countertop Washbasin

Thursday, 3 September 2026

Serel Lily

Serel Lily is a countertop washbasin designed for bathrooms. The washbasin is made of fire clay ceramic by casting. The back and side surfaces are shaped to prevent water from splashing outside the bowl. A mixer plane sits above the bowl and is joined to the bowl with smooth transitions, which prevents water from collecting. Water spreads over the whole inner surface, so cleaning is easier. A nanotechnology surface treatment resists dirt and bacterial growth. The washbasin is placed on a countertop or on furniture.

Shimoyama Shanghai DIY Home Co., Ltd.

Soap Dish

Wednesday, 2 September 2026

Accordion

The accordion soap dish is made from one piece of moulded silicone and features a contemporary shape designed to blend naturally into wet environments such as bathrooms and washbasins. There are no dead spots, it is soft and flexible and easy to bend. It can also be drained upright after washing. In addition to this, it can be used for other purposes such as a scouring pad or beauty blender, so it will not be easily discarded and will last a long time.

Giuliano Ricciardi

Washbasin

Tuesday, 1 September 2026

TuttoTondo

TuttoTondo is a luxury monolithic washbasin that combines the refinement of marble with the hi-tech charm of steel. The concept comes from the desire to make the washbasin the fulcrum around which the bathroom takes shape, as the old bedroom washbasin. The system consists of marble elements joined together by steel ferrules. These can in turn accommodate a series of accessories of various types and sizes, such as mirrors, shelves, containers, which enrich the aesthetics and functionality of TuttoTondo, completing the concept and making it configurable according to the most different needs.

Alfredo Laria

Toilet Brush

Monday, 31 August 2026

Onogreen

Onogreen is a toilet brush designed to stay hidden inside the flush system. A telescopic handle allows the brush to be stored out of sight, which saves space and keeps the brush away from children and pets. A shield protects the hand and acts as a lid when the brush is concealed. The bristles are fewer and more widely spaced than usual, so water is not trapped and dripping is avoided. The bristles can be replaced without changing the whole brush. Recyclable materials are used, with a carbon fibre structure and TPR bristles.

SEREL Ceramic Factory

Countertop Washbasin

Sunday, 30 August 2026

Serel Magic

Serel Magic is a countertop washbasin with an organic bowl form. The washbasin is made of fire clay ceramic by casting. Two structures under the bowl, one on the right and one on the left, carry the unit and function as legs. Waste water passes through the left structure and leaves the basin through a concealed siphon connection designed for the washbasin. The drain is therefore not visible, which offers a new perception of flow. Smooth surfaces and an antibacterial nano coating support easy cleaning.

Andrei Korsun

Kitchen Faucet

Saturday, 29 August 2026

Swan

This concept of kitchen faucet represents the mix of pure design, functionality and the last but not least non-standard material combination. It gives the new experience of high tech product which translate feelings of nature in every touch. Of course, the combination of polished metal and natural сarrara marble creates the intrigue of perception. The general form language conveys the grace and strength of a majestic bird while barely noticeable details shape the understanding of quality of the product.

Design Insider

Serel Lily

Accordion

TuttoTondo

Onogreen

Serel Magic

Swan

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Serel Lily

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Swan

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