E.C.A. Purity Collection is based on simlicity and elegancy, respectful to human with its ergonomic structure, and nature with its efficient water-saving feature. Prioritising functionality and ergonomics, this product collection is presented to the users as a new generation faucet. It is predicted that having products compatible with each other in this range would make users choose this product serie easily. The aim of the industrial design is to make it turn into added value products directly and minimalist approach of the design make the products an ideal choice for modern spaces.